diff --git a/README.md b/README.md
index 3a306d4..fdac56d 100644
--- a/README.md
+++ b/README.md
@@ -48,30 +48,29 @@ nixpkgs channel describes.
 Here is the current list of images that are provided. Missing one? Send an
 [image request](#image-request).
 
-### Docker hub
+All images are automatically built and published to Docker Hub, and served
+on our custom domain, courtesy of [Scarf](https://scarf.sh).
 
-All images are automatically built and pushed to Docker Hub.
-
-`> ./dockerhub-image-matrix`
+`> ./readme-image-matrix`
 <!-- BEGIN mdsh -->
-| Image / Tag | latest | nixos-20.09 | nixos-20.03 |
-| ---         | ---    | ---         | ---         |
-| [nixpkgs/bash](https://hub.docker.com/r/nixpkgs/bash) | [![](https://images.microbadger.com/badges/image/nixpkgs/bash.svg)](https://microbadger.com/images/nixpkgs/bash) | [![](https://images.microbadger.com/badges/image/nixpkgs/bash:nixos-20.09.svg)](https://microbadger.com/images/nixpkgs/bash:nixos-20.09) | [![](https://images.microbadger.com/badges/image/nixpkgs/bash:nixos-20.03.svg)](https://microbadger.com/images/nixpkgs/bash:nixos-20.03) |
-| [nixpkgs/busybox](https://hub.docker.com/r/nixpkgs/busybox) | [![](https://images.microbadger.com/badges/image/nixpkgs/busybox.svg)](https://microbadger.com/images/nixpkgs/busybox) | [![](https://images.microbadger.com/badges/image/nixpkgs/busybox:nixos-20.09.svg)](https://microbadger.com/images/nixpkgs/busybox:nixos-20.09) | [![](https://images.microbadger.com/badges/image/nixpkgs/busybox:nixos-20.03.svg)](https://microbadger.com/images/nixpkgs/busybox:nixos-20.03) |
-| [nixpkgs/cachix](https://hub.docker.com/r/nixpkgs/cachix) | [![](https://images.microbadger.com/badges/image/nixpkgs/cachix.svg)](https://microbadger.com/images/nixpkgs/cachix) | [![](https://images.microbadger.com/badges/image/nixpkgs/cachix:nixos-20.09.svg)](https://microbadger.com/images/nixpkgs/cachix:nixos-20.09) | [![](https://images.microbadger.com/badges/image/nixpkgs/cachix:nixos-20.03.svg)](https://microbadger.com/images/nixpkgs/cachix:nixos-20.03) |
-| [nixpkgs/cachix-flakes](https://hub.docker.com/r/nixpkgs/cachix-flakes) | [![](https://images.microbadger.com/badges/image/nixpkgs/cachix-flakes.svg)](https://microbadger.com/images/nixpkgs/cachix-flakes) | [![](https://images.microbadger.com/badges/image/nixpkgs/cachix-flakes:nixos-20.09.svg)](https://microbadger.com/images/nixpkgs/cachix-flakes:nixos-20.09) | [![](https://images.microbadger.com/badges/image/nixpkgs/cachix-flakes:nixos-20.03.svg)](https://microbadger.com/images/nixpkgs/cachix-flakes:nixos-20.03) |
-| [nixpkgs/caddy](https://hub.docker.com/r/nixpkgs/caddy) | [![](https://images.microbadger.com/badges/image/nixpkgs/caddy.svg)](https://microbadger.com/images/nixpkgs/caddy) | [![](https://images.microbadger.com/badges/image/nixpkgs/caddy:nixos-20.09.svg)](https://microbadger.com/images/nixpkgs/caddy:nixos-20.09) | [![](https://images.microbadger.com/badges/image/nixpkgs/caddy:nixos-20.03.svg)](https://microbadger.com/images/nixpkgs/caddy:nixos-20.03) |
-| [nixpkgs/couchpotato](https://hub.docker.com/r/nixpkgs/couchpotato) | [![](https://images.microbadger.com/badges/image/nixpkgs/couchpotato.svg)](https://microbadger.com/images/nixpkgs/couchpotato) | [![](https://images.microbadger.com/badges/image/nixpkgs/couchpotato:nixos-20.09.svg)](https://microbadger.com/images/nixpkgs/couchpotato:nixos-20.09) | [![](https://images.microbadger.com/badges/image/nixpkgs/couchpotato:nixos-20.03.svg)](https://microbadger.com/images/nixpkgs/couchpotato:nixos-20.03) |
-| [nixpkgs/curl](https://hub.docker.com/r/nixpkgs/curl) | [![](https://images.microbadger.com/badges/image/nixpkgs/curl.svg)](https://microbadger.com/images/nixpkgs/curl) | [![](https://images.microbadger.com/badges/image/nixpkgs/curl:nixos-20.09.svg)](https://microbadger.com/images/nixpkgs/curl:nixos-20.09) | [![](https://images.microbadger.com/badges/image/nixpkgs/curl:nixos-20.03.svg)](https://microbadger.com/images/nixpkgs/curl:nixos-20.03) |
-| [nixpkgs/devcontainer](https://hub.docker.com/r/nixpkgs/devcontainer) | [![](https://images.microbadger.com/badges/image/nixpkgs/devcontainer.svg)](https://microbadger.com/images/nixpkgs/devcontainer) | [![](https://images.microbadger.com/badges/image/nixpkgs/devcontainer:nixos-20.09.svg)](https://microbadger.com/images/nixpkgs/devcontainer:nixos-20.09) | [![](https://images.microbadger.com/badges/image/nixpkgs/devcontainer:nixos-20.03.svg)](https://microbadger.com/images/nixpkgs/devcontainer:nixos-20.03) |
-| [nixpkgs/docker-compose](https://hub.docker.com/r/nixpkgs/docker-compose) | [![](https://images.microbadger.com/badges/image/nixpkgs/docker-compose.svg)](https://microbadger.com/images/nixpkgs/docker-compose) | [![](https://images.microbadger.com/badges/image/nixpkgs/docker-compose:nixos-20.09.svg)](https://microbadger.com/images/nixpkgs/docker-compose:nixos-20.09) | [![](https://images.microbadger.com/badges/image/nixpkgs/docker-compose:nixos-20.03.svg)](https://microbadger.com/images/nixpkgs/docker-compose:nixos-20.03) |
-| [nixpkgs/hugo](https://hub.docker.com/r/nixpkgs/hugo) | [![](https://images.microbadger.com/badges/image/nixpkgs/hugo.svg)](https://microbadger.com/images/nixpkgs/hugo) | [![](https://images.microbadger.com/badges/image/nixpkgs/hugo:nixos-20.09.svg)](https://microbadger.com/images/nixpkgs/hugo:nixos-20.09) | [![](https://images.microbadger.com/badges/image/nixpkgs/hugo:nixos-20.03.svg)](https://microbadger.com/images/nixpkgs/hugo:nixos-20.03) |
-| [nixpkgs/kubectl](https://hub.docker.com/r/nixpkgs/kubectl) | [![](https://images.microbadger.com/badges/image/nixpkgs/kubectl.svg)](https://microbadger.com/images/nixpkgs/kubectl) | [![](https://images.microbadger.com/badges/image/nixpkgs/kubectl:nixos-20.09.svg)](https://microbadger.com/images/nixpkgs/kubectl:nixos-20.09) | [![](https://images.microbadger.com/badges/image/nixpkgs/kubectl:nixos-20.03.svg)](https://microbadger.com/images/nixpkgs/kubectl:nixos-20.03) |
-| [nixpkgs/kubernetes-helm](https://hub.docker.com/r/nixpkgs/kubernetes-helm) | [![](https://images.microbadger.com/badges/image/nixpkgs/kubernetes-helm.svg)](https://microbadger.com/images/nixpkgs/kubernetes-helm) | [![](https://images.microbadger.com/badges/image/nixpkgs/kubernetes-helm:nixos-20.09.svg)](https://microbadger.com/images/nixpkgs/kubernetes-helm:nixos-20.09) | [![](https://images.microbadger.com/badges/image/nixpkgs/kubernetes-helm:nixos-20.03.svg)](https://microbadger.com/images/nixpkgs/kubernetes-helm:nixos-20.03) |
-| [nixpkgs/nginx](https://hub.docker.com/r/nixpkgs/nginx) | [![](https://images.microbadger.com/badges/image/nixpkgs/nginx.svg)](https://microbadger.com/images/nixpkgs/nginx) | [![](https://images.microbadger.com/badges/image/nixpkgs/nginx:nixos-20.09.svg)](https://microbadger.com/images/nixpkgs/nginx:nixos-20.09) | [![](https://images.microbadger.com/badges/image/nixpkgs/nginx:nixos-20.03.svg)](https://microbadger.com/images/nixpkgs/nginx:nixos-20.03) |
-| [nixpkgs/nix](https://hub.docker.com/r/nixpkgs/nix) | [![](https://images.microbadger.com/badges/image/nixpkgs/nix.svg)](https://microbadger.com/images/nixpkgs/nix) | [![](https://images.microbadger.com/badges/image/nixpkgs/nix:nixos-20.09.svg)](https://microbadger.com/images/nixpkgs/nix:nixos-20.09) | [![](https://images.microbadger.com/badges/image/nixpkgs/nix:nixos-20.03.svg)](https://microbadger.com/images/nixpkgs/nix:nixos-20.03) |
-| [nixpkgs/nix-flakes](https://hub.docker.com/r/nixpkgs/nix-flakes) | [![](https://images.microbadger.com/badges/image/nixpkgs/nix-flakes.svg)](https://microbadger.com/images/nixpkgs/nix-flakes) | [![](https://images.microbadger.com/badges/image/nixpkgs/nix-flakes:nixos-20.09.svg)](https://microbadger.com/images/nixpkgs/nix-flakes:nixos-20.09) | [![](https://images.microbadger.com/badges/image/nixpkgs/nix-flakes:nixos-20.03.svg)](https://microbadger.com/images/nixpkgs/nix-flakes:nixos-20.03) |
-| [nixpkgs/nix-unstable](https://hub.docker.com/r/nixpkgs/nix-unstable) | [![](https://images.microbadger.com/badges/image/nixpkgs/nix-unstable.svg)](https://microbadger.com/images/nixpkgs/nix-unstable) | [![](https://images.microbadger.com/badges/image/nixpkgs/nix-unstable:nixos-20.09.svg)](https://microbadger.com/images/nixpkgs/nix-unstable:nixos-20.09) | [![](https://images.microbadger.com/badges/image/nixpkgs/nix-unstable:nixos-20.03.svg)](https://microbadger.com/images/nixpkgs/nix-unstable:nixos-20.03) |
+| Image / Tag | Pull |
+| ---         | ---  |
+| [nixpkgs/bash](https://hub.docker.com/r/nixpkgs/bash)| `docker pull docker.nix-community.org/nixpkgs/bash` |
+| [nixpkgs/busybox](https://hub.docker.com/r/nixpkgs/busybox)| `docker pull docker.nix-community.org/nixpkgs/busybox` |
+| [nixpkgs/cachix](https://hub.docker.com/r/nixpkgs/cachix)| `docker pull docker.nix-community.org/nixpkgs/cachix` |
+| [nixpkgs/cachix-flakes](https://hub.docker.com/r/nixpkgs/cachix-flakes)| `docker pull docker.nix-community.org/nixpkgs/cachix-flakes` |
+| [nixpkgs/caddy](https://hub.docker.com/r/nixpkgs/caddy)| `docker pull docker.nix-community.org/nixpkgs/caddy` |
+| [nixpkgs/couchpotato](https://hub.docker.com/r/nixpkgs/couchpotato)| `docker pull docker.nix-community.org/nixpkgs/couchpotato` |
+| [nixpkgs/curl](https://hub.docker.com/r/nixpkgs/curl)| `docker pull docker.nix-community.org/nixpkgs/curl` |
+| [nixpkgs/devcontainer](https://hub.docker.com/r/nixpkgs/devcontainer)| `docker pull docker.nix-community.org/nixpkgs/devcontainer` |
+| [nixpkgs/docker-compose](https://hub.docker.com/r/nixpkgs/docker-compose)| `docker pull docker.nix-community.org/nixpkgs/docker-compose` |
+| [nixpkgs/hugo](https://hub.docker.com/r/nixpkgs/hugo)| `docker pull docker.nix-community.org/nixpkgs/hugo` |
+| [nixpkgs/kubectl](https://hub.docker.com/r/nixpkgs/kubectl)| `docker pull docker.nix-community.org/nixpkgs/kubectl` |
+| [nixpkgs/kubernetes-helm](https://hub.docker.com/r/nixpkgs/kubernetes-helm)| `docker pull docker.nix-community.org/nixpkgs/kubernetes-helm` |
+| [nixpkgs/nginx](https://hub.docker.com/r/nixpkgs/nginx)| `docker pull docker.nix-community.org/nixpkgs/nginx` |
+| [nixpkgs/nix](https://hub.docker.com/r/nixpkgs/nix)| `docker pull docker.nix-community.org/nixpkgs/nix` |
+| [nixpkgs/nix-flakes](https://hub.docker.com/r/nixpkgs/nix-flakes)| `docker pull docker.nix-community.org/nixpkgs/nix-flakes` |
+| [nixpkgs/nix-unstable](https://hub.docker.com/r/nixpkgs/nix-unstable)| `docker pull docker.nix-community.org/nixpkgs/nix-unstable` |
 <!-- END mdsh -->
 ## Adding new images
 
diff --git a/dockerhub-image-matrix b/dockerhub-image-matrix
deleted file mode 100755
index 4492917..0000000
--- a/dockerhub-image-matrix
+++ /dev/null
@@ -1,32 +0,0 @@
-#!/usr/bin/env bash
-#
-# Usage: ./dockerhub-image-matrix
-set -euo pipefail
-
-microbadge() {
-  local name=$1
-  local tag=${2:-latest}
-
-  if [[ $tag != latest ]]; then
-    name=$name:$tag
-  fi
-
-  local homepage=https://microbadger.com/images/$name
-
-  # make sure that microbadger has loaded the image
-  curl -o /dev/null -sfL "$homepage"
-
-  echo "[![](https://images.microbadger.com/badges/image/$name.svg)]($homepage)"
-}
-
-## Main ##
-
-releases_json=$(nix-instantiate --strict --eval --json)
-
-echo "| Image / Tag | latest | nixos-20.09 | nixos-20.03 |"
-echo "| ---         | ---    | ---         | ---         |"
-
-for attr in $(echo "$releases_json" | jq -r "keys[]") ; do
-  name=nixpkgs/$attr
-  echo "| [$name](https://hub.docker.com/r/$name) | $(microbadge "$name") | $(microbadge "$name" "nixos-20.09") | $(microbadge "$name" "nixos-20.03") |"
-done
diff --git a/readme-image-matrix b/readme-image-matrix
new file mode 100755
index 0000000..6ed9d55
--- /dev/null
+++ b/readme-image-matrix
@@ -0,0 +1,18 @@
+#!/usr/bin/env bash
+#
+# Usage: ./dockerhub-image-matrix
+set -euo pipefail
+
+## Main ##
+
+releases_json=$(nix-instantiate --strict --eval --json)
+
+echo "| Image / Tag | Pull |"
+echo "| ---         | ---  |"
+
+for attr in $(echo "$releases_json" | jq -r "keys[]") ; do
+  name=nixpkgs/$attr
+  echo -n "| [$name](https://hub.docker.com/r/$name)"
+  echo -n "| \`docker pull docker.nix-community.org/$name\` "
+  echo "|"
+done